Marketing Director - Centropolis
Operations - Eastern Region

Maternity leave replacement

Ivanhoé Cambridge is one of the ten largest real estate companies in the world, with over $30 billion of assets in the shopping centre, office, and multi-residential buildings in 20 countries as at December 31, 2011.


Headquartered in Montréal, Québec, Ivanhoé Cambridge is the real estate subsidiary of the Caisse de dépôt et placement du Québec, one of Canada's leading institutional fund managers.
Specific accountabilities:
Reporting to the General Manager, Centropolis, you will develop and implement an annual strategic Marketing plan taking into account the unique situation of a multi-purpose urban centre that is designed to continually deliver a distinctive experience that exceeds our customers' expectations and will demonstrate measurable results that will ultimately contribute to the achievement of the property's business objectives while holding integrity of the company's marketing vision.    
Property Planning
  • Design the strategic annual Marketing Plan and budget for the property (which may include brand strategy), in collaboration with the Director of Regional Marketing and the General Manager;
  • Analyze and interpret research, set objectives, formulate strategies and tactics that work to deliver an exceptional customer experience through all planned activities and that is directly linked to the achievement of the property's business objectives;
  • Develop and manage the annual Marketing budget for the property, including projecting Promotion Fund, Media Fund, Miscellaneous income (including income from Specialty Leasing) and landlord's contribution working within the economics of the retailer;
Special Events, Promotions and Advertising
  • Plan and execute results oriented, cost effective marketing campaigns that are appropriate for the centre, communicate the centre brand (if applicable) and contribute to the achievement of the property's objectives;
  • Manage a professional agency to develop a distinctive operations campaign and oversee the successful execution of the centre's creative and message strategies to create brand awareness and alliance;
  • Promote special events and key periods for retailers, restaurant and entertainment sectors and entertainment and highlight retailers;
  • Plan and execute events that stimulate customer traffic in an open-air urban centre and that are designed to appeal to the property’s key target segments and contribute to the centre’s sales;
  • National Sponsorship: Work with the National Sponsorship area to successfully execute national sponsorship programmes and identify possible revenue generating opportunities through sponsorship of local events;
Relations with Retailers, Laval Urban Environment and Public Relations
  • Act as the primary contact for the property to liaise with all urban partners active in retail and tourism, entertainment and festivals;
  • Offer marketing expertise and assist retailers to help them maximize their sales;
  • Leverage opportunities for relationships with downtown organizations and fundraising through the on-going support of key local events in order to maintain visibility of the property, and to promote Centropolis  as a good corporate citizen at its downtown location;   
  • Develop, execute and supervise a variety of communications and public relations efforts such as writing press releases, media relations’ materials, speeches and presentations, and internal and external newsletters;
  • Maintain a positive organizational image with tenants by establishing effective business relationships on a local level to maximize sale productivity and event participation;
Customer Experience
  • Implement, oversee and enforce the urban centre's service standards and promise to ensure consistent delivery of exceptional experience;
  • Constantly strive to improve and build upon the Centre's Experience Program;
Budget Control
  • Monitor and control the annual budgeted revenue and expenses for the Promotion Fund under the guidelines established by Ivanhoe Cambridge;
  • Working with the retailer leases, project annual Marketing Fund revenues;
  • Maintain promotion, public relations, customer experience and research files that are current and organized and ensure event analyses are completed regularly; 
  • Work with General Manager and Leasing to provide input into the property mix that is in keeping with the strategic property vision and brand, and identify opportunities to promote new store openings;
  • Oversee all aspects of the gift card program at the property level in collaboration with the General Manager and Accounts Administrator.
Key requirements
  • Bachelor degree with a major in Marketing and fives years' experience in Marketing, customer services;
  • Experience and interest in organizing and executing events;
  • Solid understanding of retail and ability to carry on discussions with independent owners;
  • High level of creativity and proficient in identifying and acting on opportunities;
  • Strategic thinker with strong analytical skills;
  • Good understanding of financial statements and accounting principles;
  • Strong commitment to customer service;
  • Well-developed business acumen and ability to see the overall;
  • Aptitude to embrace change and welcome new approaches in an exceedingly evolving fast paced environment;
  • Ability to identify new opportunities to generate new customer experiences;
  • Detail oriented and well organized;
  • Strong project and time management;
  • Excellent communication and proven presentation skills;
  • Excellent interpersonal skills and a positive attitude;
  • Knowledge of Microsoft office as well as Web site updating;
  • Excellent command of French and knowledge in English both oral and written.
Working conditions
Centropolis is an open-air urban centre where events take place outside. The Marketing Director must demonstrate flexibility and be available to work after normal business hours and on weekends. The incumbent must be able to deal with all of nature’s vagaries (heat, cold, wind, snow) and other issues, as well at the impact they may have on events.  In such situations, the incumbent will have to make quick decisions to ensure that events run smoothly.
If you are interested by this challenge, please submit your resume.
A professional and appealing environment!
Ivanhoé Cambridge has been recognized as one of the 100 Best Employers in Canada. We value the importance of human resources, which is why we provide a stimulating professional environment where integrity and respect, the drive to outperform, service excellence, teamwork and innovation are highly valued.